From hobby to hustle: How TikTok helped me turn my sustainable home decor business into a success

Starting a small business is no easy feat, but with the right tools and strategies, it's possible to turn your passion into a successful enterprise. That's exactly what happened when I decided to start my sustainable home decor business on TikTok.

In this blog post, I'll share my journey from hobbyist to small business owner and how TikTok played a crucial role in my success. From connecting with potential customers to optimising my account for search, I'll share the tips and tricks that helped me turn my business into a success. So, if you're thinking of starting your own small business on TikTok, keep reading to learn how I did it.

Starting a small business is a daunting task, especially when it feels like the world is constantly shifting and changing. However, when I decided to start my sustainable hand made home decor business during the COVID-19 lockdown, I knew I had to find a way to make it work. That's where TikTok came in.

As a young entrepreneur based in the north of England, I knew I needed to find a way to reach my target audience and showcase my products. TikTok was the perfect platform for me to do just that. With its visual and engaging format, I was able to share my creations and tell my story in a way that resonated with people.

In just a few months, my TikTok account became a vital part of my small business. I was able to connect with potential customers, share behind-the-scenes glimpses of my work, and even collaborate with other creators to showcase my products in a new light.

But the real transformation came when I started using TikTok's features to optimize my account for search. By including high ranking SEO words like "sustainable," "handmade," and "home decor" in my hashtags and descriptions, I was able to reach a wider audience and attract more potential customers.

As my TikTok account grew, so did my business. I was able to secure new wholesale accounts and even expand into new markets. And through it all, TikTok was there with me every step of the way, providing a platform for me to share my story and connect with my audience.

Starting a small business is never easy, but thanks to TikTok, I was able to turn my passion for sustainable hand made home decor into a successful business. If you're thinking of starting your own small business, I highly recommend giving TikTok a try. You never know what amazing opportunities it could lead to.